Brand challenge
Drive trial and awareness of the brand across an omni-channel path to purchase at select Sobey’s and Loblaw’s Canada locations.
Highlights
237%uplift to store visitation
.90%
Foot-throught rate
Solution
Utilise a combination of dynamic, real-time and historic targeting strategies to:
-
Reach shoppers at or in proximity to select Sobey’s and Loblaw’s stores to drive in-store visitation and influence purchase.
-
Retarget high-propensity shoppers to increase awareness and drive them back into select locations and influence purchase.
-
Expand brand outreach and footprint to drive household penetration and reach net new customers.
Results
- The campaign out-performed the CTR Benchmark of .25% with an overall CTR of .27%.
- The targeting mix produced an outstanding 237% uplift from over 28K incremental store visits, showcasing that using a mix of targeting strategies increases brand awareness for the brand.
- 0.27%
- CTR
- 41K
- Total store visits
- .90%
- Foot-throught rate
-
5.9M Total impressions
237% Uplift to store visitation
28k Incremental store visits
Start reaching all your relevant audiences today
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653