Privacy-first solutions not a priority for half of media planners in Australia – From Marketech APAC

Marketech-Website-Logo

To read the news in Marketech APAC, click here.

Despite privacy becoming a crucial part of the business in the marketing and advertising industry, new data from programmatic advertising partner Blis shows that 50% of media planners in Australia are still not seeing privacy-first solutions as a key priority during 2022.

This is despite 33% of the respondent media planners citing privacy-first solutions as one of their biggest challenges this year. According to the data, media planners are still skeptical, or even confused, about how to tackle this challenge.

Download the full e-guide here.

In terms of media planners’ views about current privacy-first solutions in the market, just one in three media planners feels they have good privacy-first solutions in place to reach their audiences. 

For specifics, 36% of media agencies are considering a mixture of contextual targeting, unique identifier (UID) 2.0 and FloC. In-house planners seem to be more skeptical, with 36% of them still saying they wouldn’t consider any of the current solutions as ideal to overcome privacy concerns.

Continue reading the news in Marketech APAC.

Share this article

We're hiring!

X
X
Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here