Brand challenge
- Drive awareness of a new value range in select stores of a well-known British supermarket chain.
- Generate an uplift in store footfall
Highlights
11%Overall store visit uplift
(benchmark: 5-10%)
Solution
Audience: value seekers
Audience Explorer: used Blis’ new audience discovery tool to source postcode areas that over index for value seekers.
Targeting: value seekers’ postcodes in correlation with store locations.
Results
The audience targeting strategy was most successful in terms of driving both store visits and click engagement, exemplifying the effectiveness of the new Audience Explorer tool. We saw a fantastic store visit rate, well above our benchmarks as well as an impressive uplift on the control group, suggesting over 3,000 incremental visits were driven to store as a result of ad exposure.
- 0.20%
- CTR
- 81%
- Viewability
-
2.21% Overall store visit rate
11% Overall store visit uplift
5-10% Store visit uplift benchmark
Start reaching all your relevant audiences today
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
