Supermarket food display

Brand challenge

    • Drive awareness of a new value range in select stores of a well-known British supermarket chain.

    • Generate an uplift in store footfall

Highlights

11%
Overall store visit uplift
(benchmark: 5-10%)

Solution

Audience: value seekers

Audience Explorer: used Blis’ new audience discovery tool to source postcode areas that over index for value seekers.

Targeting: value seekers’ postcodes in correlation with store locations.

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Results

The audience targeting strategy was most successful in terms of driving both store visits and click engagement, exemplifying the effectiveness of the new Audience Explorer tool. We saw a fantastic store visit rate, well above our benchmarks as well as an impressive uplift on the control group, suggesting over 3,000 incremental visits were driven to store as a result of ad exposure.
0.20%
CTR
81%
Viewability
2.21% Overall store visit rate
11% Overall store visit uplift
5-10% Store visit uplift benchmark

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