From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
From The Daily Telegraph: Apple’s tracking crackdown hits ad spending
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
From IT Pro Portal: What’s the solution for marketers in the privacy-first world?
As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
From The Drum: It’s now an Apple ATT world. How can you reach consumers?
Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
From the FT: Apple takes on the internet: the Big Tech battle over privacy
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
From the BBC: Tech Tent: Apple’s ad-tracking bombshell
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.