Apple

Let’s talk about iOS14

Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.

Apple Acquires Shazam: The Industry Reacts

Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.

Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here