Companies should focus on crafting experiences that collect zero-party data in a meaningful, delightful way. After all, a 2019 Blis study (via PR Newswire) suggests users are becoming increasingly aware of the value of their personal data.
Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.