Apple | Blis - Part 2

From Digiday: ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown

The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.

From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One

No one could blame the digital marketing community for feeling exhausted right now. Over the past year,

From The Drum: This time it’s personal: why advertising has to change

Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.

Let’s talk about iOS14

Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.

Business Insider: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.

Apple threw a wrench into the mobile-app ad industry in June when it announced a major privacy update that will require app developers to get permission from iPhone users to track them, and the rumor swirling is that Apple — after postponing the launch date in September — is preparing for a March rollout, multiple sources told Business Insider.

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.

Digiday: Stricter than the ad tech industry expected

Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.

Role Models in the Age of the Consumer Data Breach

In the era of GDPR, data breaches and news leaks, it’s an understatement to say

Apple Acquires Shazam: The Industry Reacts

Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.