Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.
What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out.
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
In this post from ‘The changing behaviour series’ we take a look at the data from the final quarter of 2020, captured in the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, Italy, UK and US.
In this post from ‘The changing behaviour series’ we examine the results of our sentiment survey analysis to see what’s really going on in terms of consumer behaviour.
Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.
In this post from ‘The changing behavior series’ we take a look at Generation Z to get a better sense of their patterns of behavior and where they spend their time.
Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the UK, USA, UAE, Singapore and Australia.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.