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Excess vs. Exercise: US, UK & Australia

Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.

Online Privacy: What’s changing, & why you need to know about it

With the EU poised to introduce new far-reaching privacy laws, Blis group head Tom Gregory (pictured below) explores the knock-on effect this will have for advertisers and consumers, and how Aussie marketers can benefit from learning about the changes ahead of the curve.

Agencies To Face Off In The Blis Golden Shaker Grand Final

It has begun. A schedule of awards dinners and holiday parties is once again about to grab media agencies by the collar and throw them headlong into champagne fountains across the country. So it’s nice to know some of them are managing to learn something along the way – about classy drinking, at least.

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