Australia

Control and convenience rule for COVID-19 consumers

Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.

The changing behaviour series: life after lockdown

To understand how consumers were feeling about life after lockdown we ran a six question survey and measured footfall from 100,000s of locations across Australia over the first half of the year. In analysing the data we identified that caution is pervading in most areas but recovery is happening at different speeds.

Column – A Resource Guide Into The Current State Of Adtech

If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.

Another day, another article about the end of physical retail… Let’s examine the facts

In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down.

Grocery foot traffic returning to normal in Italy, Australia and the UAE

Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.

The changing behaviour series: how Australia’s post-Bondi response is slowing the spread of COVID-19

With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.

The changing behaviour series: Australian consumers adapting and thriving

And suddenly everything changed. From the way we work (Weekday CBD foot traffic across major Australian cities was down -62% in March vs Jan 2020), where we spend our time (activity in mid-suburban areas went up 23% on average) to the way we travel and move (public transport use is down over 70%) has significantly shifted since COVID-19 escalated in Australia

The real-world rewards for embracing global consumer culture

Once an exclusively American curiosity, Australians have gleefully embraced Black Friday in all it’s bacchanalian

Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market

In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands