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There’s more to marketing than search and social: why real-world intelligence matters

What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.

Five assumptions marketers need to stop making about location data

Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.

Brand loyalty takes a back seat during Ramadan in Indonesia, says new study

Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.

Chinese New Year: Technology and Travel Trends

In our last post, we explored the cultural significance of the CNY (Chinese New Year) across our offices in Asia. Some of the more interesting topics around this period are the observable trends that signify the modernisation of these centuries-old traditions, as well as the implications of technology on the related verticals of travel and e-commerce

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