Blis insights

Insights-automotive

Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market

In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands

Singaporean shoppers prefer shopping in store

The Real Retail Study analysed shopper behaviour in Singapore, and concluded the desire to shop in store is also very much alive, especially when it comes to food and groceries (79 per cent), followed by furniture and home furnishing (69 per cent), and household appliance (61 per cent).

Singaporean shoppers prefer shopping in store

The Real Retail Study analysed shopper behaviour in Singapore, and concluded the desire to shop in store is also very much alive, especially when it comes to food and groceries (79 per cent), followed by furniture and home furnishing (69 per cent), and household appliance (61 per cent).

GSS goes beyond sales with ‘Experience Singapore’ branding and interactive events

The Singapore Retailers Association (SRA) has unveiled a refreshed logo and name for the Great Singapore Sale (GSS) – GSS: Experience Singapore – to meet the demands of experience-seeking shoppers today and going beyond the mega sales and discounts. SRA has also collaborated with local trade industries to further elevate and promote its Experience Singapore positioning.

High Street Not Dead: Aussie Retailers Get A Boost From Study

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

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