Blis insights

GSS goes beyond sales with ‘Experience Singapore’ branding and interactive events

The Singapore Retailers Association (SRA) has unveiled a refreshed logo and name for the Great Singapore Sale (GSS) – GSS: Experience Singapore – to meet the demands of experience-seeking shoppers today and going beyond the mega sales and discounts. SRA has also collaborated with local trade industries to further elevate and promote its Experience Singapore positioning.

High Street Not Dead: Aussie Retailers Get A Boost From Study

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

Blis Study Analyses Shopper Behaviour in Singapore

Ahead of major shopping events like the Great Singapore Sale and Singles’ Day, Blis, the global leader in real-world intelligence, today announces new findings from a global study of 6,000 consumers—including over 450 in Singapore—conducted in April and May 2019. The goal is to deliver fresh insight into consumers’ shopping behaviours, to help retailers strategise and boost engagement throughout the rest of this year.

A Grand Slam Without Tennis?

Blis Insights explores how Australian Open’s evolution into an inclusive entertainment experience is drawing record attendees, and the effect is this having on brand and sponsorships.

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