Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.
With Ramadan less than a week away, advertisers and marketers across Southeast Asia are finalising
Global martech leader Blis offers nine tips for FMCG, food and travel marketers this Ramadan
Location data technology company Blis has announced its latest Asian expansion plans with the opening of an office in Kuala Lumpur.
Blis, the global pioneer in location data technology, today announced the launch of operations in Malaysia, opening of a Kuala Lumpur office and appointing Mohanarajah Visuvanathan to lead as as Agency Group Head, amid further Asian expansion.