Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
Blis, the trusted leader in location-powered advertising and analytics, has announced a number of new appointments to bolster the company’s engineering team.
Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results.
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.
Blis, the location analytics company, is launching a product to help brands adapt targeted advertising for households staying at home during the coronavirus pandemic.
The “Habits to Home Targeting” tool provides brands with an opportunity to reach all consumers living in a household at scale, in order to interpret how their shared habits and historical behaviours can influence buying decisions during social distancing.
London, 15 April – Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world. The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale.
Share of voice matters more than ever. Focus on purpose and be empathetic. Be useful. These mantras are being echoed every day in the industry press. And they are true. Now is the time to drive share of mind through share of voice and for brands to be at their most useful, purpose driven and empathetic. But it is also the most important time to understand consumers, their new temporary patterns and how and when they are interacting with brands and content.
Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an