Campaign magazine

From Campaign: Google is not killing ID solutions, but has succeeded in sowing doubt

Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.

Blis extends partnership with Imply for self-service analytics at scale

Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results.

EOS thumbnail_Logo_women shopping for beauty products

EOS case study

Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.

Campaign magazine

Blis launches ad-targeting tool to reach stay-at-home households at scale

Blis, the location analytics company, is launching a product to help brands adapt targeted advertising for households staying at home during the coronavirus pandemic.

The “Habits to Home Targeting” tool provides brands with an opportunity to reach all consumers living in a household at scale, in order to interpret how their shared habits and historical behaviours can influence buying decisions during social distancing.

Blis launches new ‘Habits to Home Targeting’ product in response to COVID-19

London, 15 April – Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world. The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale.

Data crunch: how understanding changing lifestyles can drive share of voice

Share of voice matters more than ever. Focus on purpose and be empathetic. Be useful. These mantras are being echoed every day in the industry press. And they are true. Now is the time to drive share of mind through share of voice and for brands to be at their most useful, purpose driven and empathetic. But it is also the most important time to understand consumers, their new temporary patterns and how and when they are interacting with brands and content.

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