Blis, the location analytics company, is launching a product to help brands adapt targeted advertising for households staying at home during the coronavirus pandemic.

The “Habits to Home Targeting” tool provides brands with an opportunity to reach all consumers living in a household at scale, in order to interpret how their shared habits and historical behaviours can influence buying decisions during social distancing.

Share of voice matters more than ever. Focus on purpose and be empathetic. Be useful. These mantras are being echoed every day in the industry press. And they are true. Now is the time to drive share of mind through share of voice and for brands to be at their most useful, purpose driven and empathetic. But it is also the most important time to understand consumers, their new temporary patterns and how and when they are interacting with brands and content.