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From Campaign: Google is not killing ID solutions, but has succeeded in sowing doubt

Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.

Blis extends partnership with Imply for self-service analytics at scale

Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results.

EOS thumbnail_Logo_women shopping for beauty products

EOS case study

Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.

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