How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
Supporting employee wellbeing and choice
Blis is offering to cover travel expenses for our female employees in the US who may need to cross state lines for medical treatment, as well as their partners to accompany them.
Getting to the future, faster
LDC invests in Blis to accelerate growth and double global headcount.
Let’s talk about the elephant in the room
Well, there’s another elephant in the room and it’s time to talk about it. There’s no ID-less future – it’s the ID-less present. As we reveal in our new e-guide, you’re already missing out on half of digital audiences on mobile right now. Not tomorrow or just after cookies start to disappear from Chrome.
Here comes the sun, doo-doo-doo-doo
With an extra bank holiday on the calendar and predictions for the hottest summer in 50 years, the desire to travel and make up for the past two years is set to increase.
New: behavioural lifestyle audiences now live
Get to know Blis behavioural lifestyle audiences – a suite of plug and play audiences, such as affluent spenders, discount shoppers and culture lovers.
We did it again: Blis UK selected for Campaign’s Best Places to Work 2022
We are proud to announce that Blis UK has been listed in the Campaign Best Places to Work for the second year in a row. Find out what makes Blis a great place to work.
A today problem, not a future one
IAB UK’s Head of Ad Tech, Chloe Nicholls joined our CEO, Greg Isbister, for a chat to talk about some of the key issues affecting the advertising industry.