Consumer Insights Archives | Page 2 of 2

The changing behaviour series: webinar – Life after lockdown

With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?

Understanding shoppers is essential in a shifting retail landscape

The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.

63% of consumers prefer in-store shopping: Blis research

Data analysis company Blis has released new research findings that 63% of consumers prefer in-store shopping experiences.

Brand loyalty takes a back seat during Ramadan in Indonesia, says new study

Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.

Demographics are only one aspect of mobile marketing

As part of our recent partnership with Supplier Community, Blis is launching a six-part video

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard , over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans.

Difficult Dads: How Brands Can Boost Sales This Father’s Day

How Brands Boost Sales This Father’s Day

Dads are notoriously hard to shop for, which makes Father’s Day a real challenge for