Following Memorial Day Weekend, Blis shared promising travel insights on visitation numbers to many American “playgrounds.” People are becoming more comfortable with leaving home again, which highlights this summer as an opportunity for businesses to take advantage of consumers craving a return to recreation.
In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.
Memorial Day Weekend signaled that holiday travel is coming back in the US – but not across the board. Blis looked at California theme parks, Orlando theme parks, and the Las Vegas Strip (three American “playgrounds”) to compare Memorial Day Weekend visitation data with April and May numbers.
While a third of Italians are prioritising putting money into savings or paying off debt – a trend we’ve seen worldwide during the pandemic – a growing number are car shopping.
What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out.
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?
Our Head of Creative, Jamie Hall provides some practical creative guidance for retailers in the next episode of ‘The changing behaviour series’. Making use of dynamic elements, geofencing and retargeting strategies in combination helps brands reach a specific audience with relevant messages.
The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.