What will the next 10 years hold for us? For starters, we’re already seeing a correction and levelling of the some of the shifts that the last decade brought, particularly in the retail sector.
Brands that stress authenticity and transparency are winning over consumers, with a new report finding
We’re living in a post-truth world today, and that’s a little alarming. From global government
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
We’re a buying society, there’s no way around it. I’m told there was a time
Americans who work outside the ad tech space may or may not know what GDPR
The past decade was a major turning point for retailers, with legacy brands shifting their business models in response to the emergence of digital-first brands and changing shopping behaviors.
New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchase.
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.