Gil Larsen

Verify your data to yield better campaign results

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?

Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond

With the adoption of GDPR in 2018 and other similar laws coming into play this year, consumers are hyper-aware of their data and how it’s being used (or misused). With seemingly daily headlines about data misappropriation—in addition to Facebook’s non-stop data breaches—it’s become apparent that consumer data is fueling a new multi-billion dollar industry that hasn’t taken privacy concerns seriously.

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