In light of recent events surrounding Google and Facebook, two tech giants that have been beleaguered by accusations of mishandling consumers’ data, consumers have become aware of the true value of their information, as well as the lengths companies are willing to go to in order to obtain it.
I invited Gil Larsen, VP Americas at the location-based marketing company onto my daily podcast to find out more about how Smart Scale detects and stores relationships between Wi-Fi addresses & specific geo-locations ensuring that accurate location targeting takes place.
For marketers, buying and sifting through tons of data is a part of the job–80%
Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase from last year’s $75.8 billion according to NRF. The findings of Deloitte’s survey show that the bulk of their purchases will actually be made in store.
Capitol Communicator’s PR Summit DC was held on July 19th at the Nation Press Club.
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data
“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.
Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications.
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: More Footfall Thanks to Location Strategy; From Loyalty Scheme to Mobile Network; and Sales up in May.