At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing– and threatening– their businesses. And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach.
Tom Donohue, president and CEO of the U.S. Chamber of Commerce began the year warning
Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides — AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century.
“Talk to an expert in the tech field and they will tell you one certain fact about the future; it’s going to involve AI.” Wouldn’t you agree?
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well.
In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook
It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months.
From expensive snow gear to delicious food and drink to high-end Christmas presents, consumer spending