From Engage: What happens when our common currency becomes uncommon?
Read the original article in Italian here. The common currency that has been used consistently
From New Digital Age: Upcoming disruption to frequency capping illustrates the massive changes about to hit the industry
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
From Mi3: Don’t Freak: Here’s why location-powered advertising won’t get lost in the current cookie storm
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Blis and Impossible Foods panel during AdWeek’s Mediaweek
It’s nothing personal: driving results in a privacy-first world On April 15th at 10am EST
Blis launches playbook – Preparing for a privacy-first world: your personal guide to getting
No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’
Digiday: Stricter than the ad tech industry expected
Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.