Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase
Amazon Prime Day came and went with a lot of fanfare — while the company
New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
In conjunction with the launch of our new white paper, “Driving In-Store Traffic & Purchases
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to
A shopper’s path to purchase no longer looks like the linear train track it once
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modelling solution.