Is 2018 Finally The Year of Mobile? Experts Comment
It’s been the “year of mobile” for years, but there has been major strides to making it a reality in 2017. And there’s a lot more on the horizon for mobile in 2018.
Mastering Consumer Trends: A Global Retail Study
How well do retailers know their customers? You may understand how consumers interact with your
Moment Marketing to Marathon Marketing: Short & Long-term
On November 5th, thousands of runners traversed New York’s five boroughs in the annual New
Revive Black Friday Before It’s Too Late
Black Friday has been the busiest shopping day of the year since 2005. But for
Build Customer Loyalty During the Holidays: Start at Thanksgiving
For many retailers, the holiday season starts after Thanksgiving—the day after, to be exact. On
Blis Announces New Collaborations to Improve Measurement of In-Store Sales
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
New Collaborations to Improve Measurement of In-Store Sales
Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to
What Location Strategies Are Major Brands Using To Make Retail Relevant Again?
“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.
3 Tips for Guaranteeing Location Data Accuracy
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.