Location data Archives | Page 11 of 14

Blis apre in Italia e sceglie Pietro Ronchetti come Sales Director per il nostro Paese

Con più di 25 campagne già realizzate nel mercato italiano, tra le quali quelle con PlayStation e McDonald’s, Blis ha assistito a una crescente domanda da parte di brand internazionali operanti in Italia interessati alle potenzialità dei dati di movimento e della brand intelligence.

How Companies Are Using Location Data, in 5 Charts

The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire.

The January Jury’s out: five resolutions you need to keep in 2018

“New year, new you” This cliché is ubiquitous across the twittersphere and beyond. But if we’re to learn anything from 2017, we need to make good on the issues that held us back.

Here are five resolutions really worth sticking at all the way through 2018.

When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.

Location Intelligence Being Integrated into Major Marketing and Analytics Platforms

CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.

New Collaborations to Improve Measurement of In-Store Sales

Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to

Why Being Unique Matters in Location Data

At Blis, we generally only approve a small percentage of the location data that comes

Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy

Leading location technology company, Blis, today unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping malls, compared with normal weekend activity.

What Location Strategies Are Major Brands Using To Make Retail Relevant Again?

“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.