Following Memorial Day Weekend, Blis shared promising travel insights on visitation numbers to many American “playgrounds.” People are becoming more comfortable with leaving home again, which highlights this summer as an opportunity for businesses to take advantage of consumers craving a return to recreation.
In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.
Memorial Day Weekend signaled that holiday travel is coming back in the US – but not across the board. Blis looked at California theme parks, Orlando theme parks, and the Las Vegas Strip (three American “playgrounds”) to compare Memorial Day Weekend visitation data with April and May numbers.
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include: