Mobile Engagement

The changing behaviour series: Australian consumers adapting and thriving

And suddenly everything changed. From the way we work (Weekday CBD foot traffic across major Australian cities was down -62% in March vs Jan 2020), where we spend our time (activity in mid-suburban areas went up 23% on average) to the way we travel and move (public transport use is down over 70%) has significantly shifted since COVID-19 escalated in Australia

The changing behaviour series: staying top of mind in Singapore

Singapore won praise from the World Health Organisation (WHO) for its early response to address the nation’s concerns and anxieties when it first raised alerts to DORSCON Orange on February 6, 2020. With many countries currently implementing lockdown measures and shelter at home policies, Singapore has implemented “circuit breaker” measures – closing down non-essential services – from now until May 4.

The changing behaviour series: insights from Italy

A nation famed for warm greetings, a culture of dining in groups and world-class artisanal shopping, over the past month Italy has been the epicentre of the coronavirus in Europe. The country has been on lockdown since the beginning of March and is now starting to look with hope towards the next stage of the COVID-19 contagion following a declining curve of infection over the past week.

The changing behaviour series: the view from Hong Kong

Whilst Covid19 continues its destructive path around the world, the economic impact of the virus is being felt across every industry. In the advertising industry, some of the world’s largest advertisers are revising their sales forecasts and shifting budgets. The Organization for Economic and Development warned that the escalation of the virus could cut global economic growth in almost half from 3% to 1.5% in 2020.