68% of Aussie C-suite still struggle to prove ROI when using location data in new study
25% of senior marketing leaders still don’t know how to apply location-based data AUSTRALIA
150 APAC Marketing Leads Cite Location-based Data as Core to Growth
New study from Blis shows investment in location-based advertising significant but knowledge gaps still present for many marketers
Retail lines blur for shoppers in Singapore and Australia
Shoppers’ attention and discretionary spending are being pulled in multiple directions, meaning retail strategy has to evolve, according to new research into shopping habits in Singapore and Australia.
The Vue on Location
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.
63% of consumers prefer in-store shopping: Blis research
Data analysis company Blis has released new research findings that 63% of consumers prefer in-store shopping experiences.
Majority of consumers still prefer in-store shopping
Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.
High Street Not Dead: Aussie Retailers Get A Boost From Study
In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.
Shoppers still prefer in-store experience, data reveals
Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.
Blis Research: The Real Retail Story in Australia and Singapore
For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.