Nick Ballard

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The Vue on Location

If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.

High Street Not Dead: Aussie Retailers Get A Boost From Study

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

Blis Research: The Real Retail Story in Australia and Singapore

For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.

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