personal data

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful, delightful way. After all, a 2019 Blis study (via PR Newswire) suggests users are becoming increasingly aware of the value of their personal data.

Voice Commerce; Plus Sizes; Rational Shopping

Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.

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