Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.