personal data

New Digital Age UK/EU Adtech Clubhouse discussion

The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.

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