QSR consumer trends examined through mobile data
American consumers are loyal to their favorite fast-food restaurant. They are 70% more likely than
Singaporeans love McDonald’s but have no brand loyalty to fast-food chains
Singaporeans are 38% more likely to visit multiple fast-food chains than Americans, Australians and British.
Fall planning for brands
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Blis launches new research series on global consumer behaviour, drawing on data from more than 2.5 million consumers in 133,000 locations
Report is first in research series that will form the cornerstone of Blis’ evolution to
Blis grows programmatic by 300%
The transparent programmatic offering is now being used by all major holding groups in the
The value of diversifying your data in 2019
Let’s face it, you can’t truly get to know your audience based on the content
The audience marketers can’t afford to ignore when it comes to sporting events
Over the summer the eyes of the world have been focused on Europe as it
My Digital Hero: Diane Perlman, CMO
Diane Perlman is CMO at mobile location data provider Blis. A true industry veteran, Perlman
Real-world intelligence: Mapping human behaviour to effective mobile marketing
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.