Real World Intelligence

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What we didn’t get to see at the 2020 Mobile World Congress

For the first time in its 14-year history, the Mobile World Congress was cancelled. On the official event website, it states that “the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”

Real Retail: Getting to know Singapore’s shoppers this CNY

Last year, Blis published a series of Real Retail reports based on joint research with Sapio. We learned so much about shopping habits globally that it was impossible to get it all into the reports, so we’re diving back into our data to share some additional insights about shopper behaviour in Singapore in advance of the CNY holidays.

Digitising offline

Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an