New study from Blis shows investment in location-based advertising significant but knowledge gaps still present for many marketers
Renault utilizza la Real-World Intelligence Platform di Blis per il lancio del nuovo SUV Kadjar registrando un aumento del 70% di visite nelle Concessionarie rispetto al gruppo di controllo.
Roma 11 2019 – Blis, leader globale nella Real-World Intelligence, ha messo a disposizione di
Case study: come Renault ha portato le persone dall’esterma ai concessionari usando i dati di localizzazione di Blis
In occasione del lancio del nuovo SUV Kadjar la casa automobilistica e Blis, in collaborazione
What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.
Ad blocking will force marketers not only to make ad formats less intrusive, but also
The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.
In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.