Demo is dead – long live behavioural panel discussion
Blis recently hosted a panel as part of Mindshare Huddle 2021 discussing the limits of
What we didn’t get to see at the 2020 Mobile World Congress
For the first time in its 14-year history, the Mobile World Congress was cancelled. On the official event website, it states that “the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”
Real Retail: Getting to know Singapore’s shoppers this CNY
Last year, Blis published a series of Real Retail reports based on joint research with Sapio. We learned so much about shopping habits globally that it was impossible to get it all into the reports, so we’re diving back into our data to share some additional insights about shopper behaviour in Singapore in advance of the CNY holidays.
2020 is coming: Predictions for the next decade
What will the next 10 years hold for us? For starters, we’re already seeing a correction and levelling of the some of the shifts that the last decade brought, particularly in the retail sector.
Digitising offline
Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an
The value of diversifying data to see the bigger picture
Can you truly know your audience based on the content they read online? Imagine someone
Getting local: real-world intelligence wins big for Electrolux
Electrolux and Blis campaign earns Street Fight Innovator Award 2019 & OMMA Award Finalist
2020 playbook: a guide for marketers
With misinformation (“fake news!”) at an all-time high, brands are having a difficult time understanding
Which brands are winning the QSR wars?
The fast food wars are heating up. If you didn’t feel the burn when Popeye’s
