Singaporeans are 38% more likely to visit multiple fast-food chains than Americans, Australians and British.
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Blis launches new research series on global consumer behaviour, drawing on data from more than 2.5 million consumers in 133,000 locations
Report is first in research series that will form the cornerstone of Blis’ evolution to
The transparent programmatic offering is now being used by all major holding groups in the
Let’s face it, you can’t truly get to know your audience based on the content
Over the summer the eyes of the world have been focused on Europe as it
Diane Perlman is CMO at mobile location data provider Blis. A true industry veteran, Perlman
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.