And suddenly everything changed. From the way we work (Weekday CBD foot traffic across major Australian cities was down -62% in March vs Jan 2020), where we spend our time (activity in mid-suburban areas went up 23% on average) to the way we travel and move (public transport use is down over 70%) has significantly shifted since COVID-19 escalated in Australia
As part of ‘The changing behaviour series’ we are bringing a regular dose of insight from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.
We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?