New: behavioural lifestyle audiences now live
Get to know Blis behavioural lifestyle audiences – a suite of plug and play audiences, such as affluent spenders, discount shoppers and culture lovers.
Grab your drink: after-work happy hours are back
With an extra bank holiday on the calendar and predictions for the hottest summer in 50 years, the desire to travel and make up for the past two years is set to increase.
Here comes the sun, doo-doo-doo-doo
With an extra bank holiday on the calendar and predictions for the hottest summer in 50 years, the desire to travel and make up for the past two years is set to increase.
Here comes the sun, doo-doo-doo-doo
With an extra bank holiday on the calendar and predictions for the hottest summer in 50 years, the desire to travel and make up for the past two years is set to increase.
Brands, Keep Calm: The Holidays Are Coming
There’s no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue.
Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy
In light of recent events surrounding Google and Facebook, two tech giants that have been beleaguered by accusations of mishandling consumers’ data, consumers have become aware of the true value of their information, as well as the lengths companies are willing to go to in order to obtain it.
How to make the right location-inspired marketing move
The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.
