Target Audience

Brands, Keep Calm: The Holidays Are Coming

There’s no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue.

How to make the right location-inspired marketing move

The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.

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