targeting

From Mobile Industry Eye: It’s nothing personal, ad targeting without personal data

As the advertising industry must move away from targeting based on identifiers and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.

After Super Bowl LIII: How can marketers keep momentum?

With over 100 million viewers, the Super Bowl is one of the greatest platforms advertisers

Bringing Some Holiday Cheer to Brick-and-Mortar Sales

For brick-and-mortar retailers, this holiday season may or may not be “the most wonderful time of the year,” as the 1963 Andy Williams Christmas standard has it. Location data firm Blis reports that many shoppers don’t plan to spend any more or less on gift buying this year than they did in 2017.