Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
It’s safe to say that 2020 was the slowest and yet fastest year I’ve ever
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Around the world people have learned to live with the changes brought about by Covid-19, after close to a year of turmoil, notes Fionn Hyndman, the managing director for Asia at Blis. This means while many countries in Asia have fared better than the rest of the world, consumers here have also needed to adapt.
This week has seen another wave of appointments and departures at brands, media owners and
A cursory glance at any forecast released by agencies and market research companies on mobile usage, advertising spend, ecommerce and digital economies usually throws up fast growth rates for the Asia Pacific region.
The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.