The Drum

From The Drum: It’s now an Apple ATT world. How can you reach consumers?

Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.

From The Drum: How brands can harness behaviour change

Around the world people have learned to live with the changes brought about by Covid-19, after close to a year of turmoil, notes Fionn Hyndman, the managing director for Asia at Blis. This means while many countries in Asia have fared better than the rest of the world, consumers here have also needed to adapt.

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