This week has seen another wave of appointments and departures at brands, media owners and
A cursory glance at any forecast released by agencies and market research companies on mobile usage, advertising spend, ecommerce and digital economies usually throws up fast growth rates for the Asia Pacific region.
The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
Blis has promoted Richard Andrew to managing director of Asia to replace the outgoing Regina Goh, effective immediately.
Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours
Blis has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, including audience profiling, exposure, attribution by capturing and activating mobile movement data.
Carat took home the Blis Golden Shaker last week, fighting off fierce competition with a golden theme and tequila-based drink ‘Bunga Boom’.
Blis has unveiled insights from the recently concluded Singapore’s Formula One 2017 race, which found that the race brought in a huge commercial benefit to the local economy.
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom
Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.