Blis promotes Richard Andrew to managing director of Asia to replace Regina Goh
Blis has promoted Richard Andrew to managing director of Asia to replace the outgoing Regina Goh, effective immediately.
Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours
Blis has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, including audience profiling, exposure, attribution by capturing and activating mobile movement data.
Carat shines brighter than agency rivals to take the Blis Golden Shaker 2017
Carat took home the Blis Golden Shaker last week, fighting off fierce competition with a golden theme and tequila-based drink ‘Bunga Boom’.
Formula One is a Big Boost to Singapore’s Economy, According to Research by Blis
Blis has unveiled insights from the recently concluded Singapore’s Formula One 2017 race, which found that the race brought in a huge commercial benefit to the local economy.
Blis Launches Market’s First Location-enabled Self-Serve Platform After Successful Trial with Omnicom
Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
Life is Blis: from a few hundred devices in Euston station to a billion devices a day
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
Blis says new offering can predict where consumers will go – and will only charge for ‘successful conversions’
Location intelligence company Blis has launched Blis Futures, an AI-powered mobile advertising product it says predicts consumers’ future whereabouts – and Belgian beer Stella Artois has signed on to use it to guarantee it sees new customers in bars.
Blis teams up with Unacast to augment location data
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
Vizeum takes home the coveted Blis Golden Shaker 2016 in Singapore
Vizeum was crowned the best industry cocktail-making team at this year’s Blis Golden Shaker competition in Singapore, for its fruity take on a scotch drink ‘The Rule Breaker’.