Home baking is experiencing a surge of interest, leading to a flurry of cakes and breads posted across social media and a scarcity of some of the essential ingredients for the tasty treats. But the lure of the takeaway is hard to resist and following the Easter break the Blis team tucked into some stats to find trends in the QSR sector for ‘The changing behaviour series’.
As well as understanding consumer behaviour and how they are engaging with content on their mobile devices ‘The changing behaviour series’ will provide some creative insight to help make the best use of creative campaigns. In this video Jamie Hall, Head of Creative at Blis shares some examples of how brands can be more innovative with their storytelling and interact with consumers on a deeper level.
As part of ‘The changing behaviour series’ we are bringing a regular dose of insight from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.
We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
London, 25 June 2019: A new report launched today by Blis, the global leader in
Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.