Brand challenge
To drive awareness of Australian wine brand among wine drinkers to ultimately consider and purchase the product in-store.
Highlights
1.6mImpressions
52%
Overall footfall uplift
Solution
Blis utilised our proprietary technology Audience Explorer to uncover and reach relevant audiences.
Uncover relevant audiences who had visited a liquor store in the last three months, and drive messaging to this audience based on historical data and in real time when they visited these locations again.
Drive messaging among audiences who enjoy foodie lifestyles and index higher for dining out, overlaid with visitation to a liquor store.
Re-target relevant audiences who had been exposed to the OOH placements provided and reach them through mobile display formats.
Results
-
1.6m
Impressions -
4,090
Clicks
-
0.24%
CTR -
0.99%
Ad size with the highest CTR – 320x480
-
3,948
Exposed unique visits
52% Overall footfall uplift
0.22% Overall iFTR
$4.43 Cost per visit
