Reaching an entire household based on historic location behaviours means brands can influence purchase decisions whilst maintaining brand awareness and defending market share. Blis’ new Habits to Home Targeting leverages our accurate Audience Targeting to map historic behaviours to households for personalised targeting at scale, now with a thirteen-month look-back window.
This targeting is delivered across families and groups resident at the same house. It’s particularly relevant where the buying decision is influenced by multiple people in the household, for example, supermarkets and FMCG products, QSR and food delivery, streaming entertainment services, home and garden improvements and large household purchases, such as electronics, white goods, furniture and even cars.