Case study: Global CPG brand launch of new
bath & body brand at Walmart

Global CPG brand

Brand challenge

  • Drive awareness and excitement about a new brand launch at Walmart.

  • Drive consumers in-store and ultimately generate incremental sales.

Highlights

15%
total sales lift

69k
incremental store visits

Solution

Utilise a combination of real-time and historic targeting strategies to reach:

Shoppers in close proximity to Walmart stores as well as shoppers who had visited in the past 30 days.

Age-appropriate frequent shoppers at the retailer with an enthusiasm for bath & body/competitor products, via demographic and purchase data layered onto store visitation data.

Results

  • Blis drove tangible lifts across the entire marketing funnel, from awareness to sales.
  • Campaign resulted in significant lifts in awareness, ad recall and consideration among 25-34 year olds (+4.3, +3.0, +4.8 respectively).
  • Drove consumers in-store, with 69k incremental store visits at a Cost per Incremental Store Visit (CPISV) of $3.64.
  • Produced a high number of incremental sales (751k) with a strong total ROAS of $3.01.
$751k
Incremental sales
108k
Total incremental units sold
$3.01
Total ROAS
69k Incremental store visits
27% Overall store visit uplift
15% Total sales lift

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