Blis utilised Audience Explorer to build and dynamically activate the key audiences below:

We profiled fringe families/busy lifestylers by collecting devices seen at school drop offs, outdoor sporting locations, cricket ovals, sports ovals, cricket live games, parks, beaches, toy/parenting stores, commercial buildings and gyms in the last 12 months + P44+ overlay, 3+ people
in the households.

We profiled cricket superfans by collecting devices seen at seen at outdoor sporting locations, sports ovals, cricket live games, parks, parenting stores (in the last 12 months) AND overlaid with + P20 54.

In addition, we profiled people watching Australian cricket by collecting devices seen at outdoor sporting locations, sports ovals, cricket live games, parks, parenting stores and overlaid with Roy Morgan’s statement "Been to a WBBL match in the last 12 months" Helix Personas (505, 103, 205, 209, 604).

These groups were also targeted when at home as well as in 25km proximity from the women's cricket grounds in Melbourne and Canberra.