Case study: Eco-friendly CPG brand
holiday campaign at Target

Eco CPG brand

Brand challenge

  • Drive excitement and buzz around the brand’s holiday products.
  • Drive incremental sales of products at Target stores and via e-commerce.

Highlights

0.77%
CTR (benchmark: 0.50%)

87%
LTR (benchmark: 80%)

Solution

Utilise a combination of dynamic, real-time and historic targeting strategies to reach:

Consumers who fit the brand’s consumer profile (interest in home decor, has kids, grocery shoppers, has pets).

Solution

Utilise Blis dynamic, real-time and historic targeting to reach:

Consumers near/seen previously at Target stores who purchase natural and clean beauty products, purchase competitive non-organic brands, and/or are seasonal shoppers/gifting buyers/heavy candle buyers/home improvement enthusiasts.

Results

  • Our dynamic targeting strategies drove the highest store visitation rate, uplift and CPISV of all targeting methods, indicating a strong level of new customer acquisition.
  • Audio was also significantly more effective than video at driving additional store visits.
0.77%
CTR (benchmark: 0.50%)
87%/sub>
LTR (benchmark: 80%)
34.5%
Sales lift (via Ansa)
5.21% Overall store visit rate
29% Overall store visit uplift
$162k Total incremental sales (via Ansa)

Relevant case studies:

Hasbro Christmas campaign
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Plant-based meat alternative
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Wine brand
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Multivitamin brand
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