Case study: Eco-friendly CPG brand
Brand challenge
- Drive excitement and buzz around the brand’s holiday products.
- Drive incremental sales of products at Target stores and via e-commerce.
Highlights
0.77%
CTR (benchmark: 0.50%)
CTR (benchmark: 0.50%)
87%
LTR (benchmark: 80%)
LTR (benchmark: 80%)
Solution
Utilise a combination of dynamic, real-time and historic targeting strategies to reach:
Consumers who fit the brand’s consumer profile (interest in home decor, has kids, grocery shoppers, has pets).
Solution
Utilise Blis dynamic, real-time and historic targeting to reach:
Consumers near/seen previously at Target stores who purchase natural and clean beauty products, purchase competitive non-organic brands, and/or are seasonal shoppers/gifting buyers/heavy candle buyers/home improvement enthusiasts.
Results
- Our dynamic targeting strategies drove the highest store visitation rate, uplift and CPISV of all targeting methods, indicating a strong level of new customer acquisition.
- Audio was also significantly more effective than video at driving additional store visits.
- 0.77%
- CTR (benchmark: 0.50%)
- 87%/sub>
- LTR (benchmark: 80%)
- 34.5%
- Sales lift (via Ansa)
-
5.21% Overall store visit rate
29% Overall store visit uplift
$162k Total incremental sales (via Ansa)
