Article
Why footfall is an important metric for FMCG brands
As an FMCG brand, you live and die by your distribution, if you aren’t available
Article
Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
Infographic
Summer is the perfect time to tap into your location data
As the weather gets warmer, consumer habits change. With the cold, gray winter behind us,
Press Release
83% of UAE shoppers use the internet for researching products but ultimately make final purchases in-store
Dubai, 25th June 2019: A new report launched today by Blis, the global leader in
Press Release
Italians are true researchers, 70% of Italian consumers check their mobile in store to compare prices online
Milan, 25 June 2019: A new report launched today by Blis, the global leader in
Press Release
56% of German shoppers are open to providing personal information at the entrance of a store in exchange for vouchers
Dusseldorf, 25 June 2019: A new report launched today by Blis, the global leader in
Press Release
The high street is not dead: over half of EMEA consumers prefer shopping in physical stores
London, 25 June 2019: A new report launched today by Blis, the global leader in
Article
The Vue on Location
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.
Media Coverage
Stop sidelining sponsorships for sportswomen
It is time to debunk the notion that women’s sport receives less recognition than men’s,