
Why footfall is an important metric for FMCG brands
As an FMCG brand, you live and die by your distribution, if you aren’t available
As an FMCG brand, you live and die by your distribution, if you aren’t available
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
As the weather gets warmer, consumer habits change. With the cold, gray winter behind us,
Dubai, 25th June 2019: A new report launched today by Blis, the global leader in
Milan, 25 June 2019: A new report launched today by Blis, the global leader in
Dusseldorf, 25 June 2019: A new report launched today by Blis, the global leader in
London, 25 June 2019: A new report launched today by Blis, the global leader in
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.
It is time to debunk the notion that women’s sport receives less recognition than men’s,
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653