Consumer behavior
Blis launches Audience Explorer in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
Consumer behavior
69% of US consumers are making fewer impulse purchases than before the pandemic
Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.
Consumer behavior
Brand Innovators VIP Dinner in Atlanta
We’ll be joining top brand marketers at the Brand Innovators VIP dinner in Atlanta on February 17th, 2022.
Article
Take a moment to listen to our CMO, Diane Perlman in the IAB podcast
In this podcast, Diane shared her thoughts about some of the most critical topics in our industry.
Article
De-mystifying the 2022 media landscape: Adweek webinar available on demand
During the webinar, our RVP East, Melissa Dickman, moderated a great discussion about the media landscape with experts from Wavemaker, Nople People and Dentsu.
Consumer behavior
New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions
American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.
Consumer behavior
New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.
Consumer behavior
Brand Innovators roundtable discussion: “What Consumers Want: Understanding the Pandemic-Changed Shopper”
Brand innovators discussion: “What Consumers Want: Understanding the Pandemic-Changed Shopper” with panelists from Kraft Heinz, Del Monte, American Eagle and more!
Cookieless future
Adweek Webinar: De-mystifying the 2022 Media Landscape: What’s Keeping Agencies and Brands Up at Night?
The ongoing pandemic has altered consumer behavior and media landscape. At the same time, changing privacy regulations are reducing access to consumer data.