Media Coverage
From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
Article
Blis selected as a top mobile advertising company in London by BestStartup.co.uk
Fresh from being recently selected by Campaign Magazine as one of the Best Places to work in the UK, we have now been selected to BestStartup’s list of the top 50 the best mobile advertising companies in London to work for or buy from.
Media Coverage
From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections
Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.
Media Coverage
From The Drum: With vaccinations on the rise British retail is bouncing back
With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.
Memorial Day Weekend: Many American “playgrounds” show promise over the holiday as summer kicks off
Memorial Day Weekend signaled that holiday travel is coming back in the US – but not across the board. Blis looked at California theme parks, Orlando theme parks, and the Las Vegas Strip (three American “playgrounds”) to compare Memorial Day Weekend visitation data with April and May numbers.
Media Coverage
From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
Media Coverage
From Technoretail: Pietro Ronchetti appointed country manager Italy for Blis
Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.
Media Coverage
From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?
Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?
Article
Is the confident majority propping up consumer activity down under?
What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out.