Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653