emarketerRetail
Media Coverage
Blis

A 10% Discount? Sure, What Do You Want to Know?

Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.

Media Coverage
Blis

Consumers Willing to Forgo Privacy, For a Price

Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology providers may be outdated. New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness.

advertising-week-360
Media Coverage
Blis

Chain Smoke: Harry Dewhirst, President, Blis

In this first episode of 2019, we are at the Consumer Electronics Show in Las Vegas. Lauren talks with Harry Dewhirst, President of Blis, a prominent mobile advertising agency.

Media Coverage
Blis

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.

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