Media Coverage
24 hours With… Kaye Quema of Blis
In this 24 hours with, Blis head of sales for Asia Kaye Quema refreshingly doesn’t get up early for yoga but does engage in a jam-packed day at the office and in meetings
Press Release
Blis Launches Blockchain Platform to Add Transparency to Digital Advertising
LONDON — July 16, 2018 — Blis, the global pioneer in advanced location data technology,
Media Coverage
Thrive in the Retail Atmosphere? Invest in Location Marketing
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
Media Coverage
Traditional retail path to purchase has been upended
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
Media Coverage
Research Identifies the New Consumer Path To Purchase
Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.
Media Coverage
How The Data Cookie Crumbled
In the last few months, we’ve seen a flurry of announcements regarding the Android and
Media Coverage
Physical Stores Remain Go-To Channel for Discovery
For the most part, consumers have a game plan when they enter a store—they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn’t: the ability to see and feel items in person.
Media Coverage
Creative Success on Mobile
Digital advertising offers advertisers the ability to reach their target audience with increased precision and
Media Coverage
Invest in store experience to sway customers
New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options